Reaching clients through pay-per-click advertising

Kern, Tanja
June 2011
Annals of Psychotherapy & Integrative Health;Summer2011, Vol. 14 Issue 2, p10
Academic Journal
The article discusses the uses of online advertisement (ad) for promoting a product and a company. It notes that online ads are practical for it is the venue to be recognized due to Facebook's 500 million users and Google's service, AdWords, 1 billion visitors. eMarketer, a digital marketing agency, states that 31.3 billion U.S. dollars will be spent in 2011, with 46% of this spending allotted for search advertisement. The author suggests methods for using Facebook Ads and Google AdWords.


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