TITLE

W Magazine and JCK Partner in Survey, Content Swap

AUTHOR(S)
Botelho, Stefanie
PUB. DATE
March 2012
SOURCE
Folio: The Magazine for Magazine Management;Mar2012, Vol. 41 Issue 2, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a case study of the content partnership between the journals "W" and "JCK" for a consumer-facing study of jewelry purchasing trend by swapping the editorial copy online and in print. It says that the magazines collaborated in a two-part study on consumer behavioral patterns in the jewelry market in December 2011 and January 2012. Furthermore, the results of the survey will be shown at a jewerly event of "W" in February 2012, and the May edition and jewelry show of "JCK."
ACCESSION #
73796560

 

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