W Magazine and JCK Partner in Survey, Content Swap

Botelho, Stefanie
March 2012
Folio: The Magazine for Magazine Management;Mar2012, Vol. 41 Issue 2, p17
Trade Publication
The article presents a case study of the content partnership between the journals "W" and "JCK" for a consumer-facing study of jewelry purchasing trend by swapping the editorial copy online and in print. It says that the magazines collaborated in a two-part study on consumer behavioral patterns in the jewelry market in December 2011 and January 2012. Furthermore, the results of the survey will be shown at a jewerly event of "W" in February 2012, and the May edition and jewelry show of "JCK."


Related Articles

  • The Unusual Suspects. GOMELSKY, VICTORIA // JCK;Oct2013, Vol. 144 Issue 9, p20 

    An introduction is presented in which the editor discusses various reports within the issue on topics including the results of the Summer 2013 Jewelry/Watch study, a survey on spending behavior of consumers conducted by W periodical and marketing tips shared by retailers for the holiday season.

  • Americans will spend less this Easter.  // Supermarket News Expert Blog;4/14/2014, p8 

    The article focuses on the National Retail Federation's Easter Spending Survey, which found that Americans celebrating Easter in 2014 plan to spend slightly less on food, candy, gifts, apparel and other items compared to 2013.

  • Shopper Insights.  // Checkout;Jul2015, Vol. 41 Issue 7, p77 

    Statistics are given regarding the results of a 2015 survey of shopper habits in relation to a key product category or aspect of shopping, such as the issues of using mobile phone for payments in a shop, the advantages and disadvantages of using mobile phone when conductin a payment in-store.

  • Are We There Yet? Schupak, Hedda T. // JCK;Jul2009, Vol. 180 Issue 7, p33 

    The author reflects on the jewelry shows in Las Vegas, Nevada, that shows the sign of economic recovery. She states that the economic data suggest that the end of recession is near and people are feeling a little better about shopping. Further, she notes that making sure to have enough...

  • Marketing Strategies Targeting the Middle Rich in India. Kawazu, Nori; Ishizaka, Eisuke // Journal of Marketing & Communication;Jan2012, Vol. 7 Issue 3, p4 

    In July and August 2007, Nomura Research Institute (NRI) conducted the "Survey on Consumer Behavior and Attitude of the Middle Rich in India" in three major cities in India (Delhi, Mumbai and Chennai). This survey revealed actual lifestyles and mindsets relative to consumption of the middle rich...

  • What They See Is What They Get. Wolinski, Catherine // Vision Monday;1/20/2014, Vol. 28 Issue 1, p8 

    The article focuses on the author's views about the 2013 Frame Purchase Motivation Study from nonprofit organization Vision Council which outlined the factors influencing the purchase behaviors of consumers.

  • Infographic: Parenthood Changes Millennial Buying Habits.  // Supermarket News Expert Blog;7/30/2013, p8 

    The article discusses the results of a survey conducted by ad agency Barkley on the buying habits of Millenials or young unattached parents still living with parents. The survey showed that more Millenials visited a Wal-Mart Supercenter, SuperTarget and Kroger than the general population....

  • Celebratory shoppers flock to c-stores in the heatwave. Hegarty, Ronan // Grocer;8/3/2013, p14 

    The article focuses on the results of the 2013 Grocer/Him! Shop Waves survey conducted in Britain. The poll revealed an 81% increase in the proportion of shoppers visiting a convenience store in July. In addition, frequency of c-store visits rose to 11.4 times a month and percentage of people...

  • Catching consumers' eyes.  // Dairy Industries International;Aug2015, Vol. 80 Issue 8, p11 

    The article focuses on the role of food labels, natural ingredients in consumers' purchases citing reference to a consumer study sponsored by the colouring foods provider GNT Group and survey by market analysts TNS.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics