TITLE

Senior citizens: DRTV myth versus reality

AUTHOR(S)
Miyares, Marcelino
PUB. DATE
March 2012
SOURCE
Direct Marketing News;Mar2012, Vol. 34 Issue 3, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips on how senior citizens could be reached through direct response television (DRTV) advertising which include communicating with their adult children, thinking outside healthcare, and considering their differences.
ACCESSION #
73310488

 

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