TITLE

THE ROLE OF LEGAL COUNSEL IN SOCIAL MEDIA STRATEGY

AUTHOR(S)
McGrath, Lisa
PUB. DATE
February 2012
SOURCE
Advocate (05154987);Feb2012, Vol. 55 Issue 2, p31
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the role of legal counsel in the development of social media strategies and policies by U.S. business entities as of February 2012. The U.S. Federal Trade Commission's issuance of revised guidelines on the use of endorsements and testimonials in advertisements is addressed, including information on the application of the guidelines to online social media networks such as Facebook and Twitter.
ACCESSION #
73204033

 

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