Elmhirst, Sophie
March 2012
New Statesman;3/12/2012, Vol. 141 Issue 5096, p47
The article discusses the origin of the word 'meme,' including its invention by scientist Richard Dawkins in his book "The Selfish Gene," its definition as an idea that has gene-like behavior to spread through populations, and the expansion of the use of the word to include any new trend.


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