Protect Your (Online) Rep By Lauren Barack

March 2012
REP.;Mar2012, Vol. 36 Issue 3, p13
The article presents information on how investment advisors can protect their online reputation. It is said that with increasing use of Internet, it has become important for advisors to do constant monitoring of the contents containing their names. Don Sorenson, founder of online reputation management firm Big Blue Robot, says that professional reputation is now linked to online content. Owen Tripp, cofounder of Reputation.com, suggests not to share too much of personal life on online networks.


Related Articles

  • Protect Your (Online) Rep. Barack, Lauren // Registered Rep Exclusive Insight;2/27/2012, p2 

    The article discusses the need for registered representatives to protect their reputation when they create an online presence. According to Big Blue Robot Chief Executive Officer (CEO) Don Sorenson, professional reputation is linked to online presence. Among the ways to protect one's reputation...

  • YOUR ONLINE BRAND. Leder, Gerri // On Wall Street;Apr2008, Vol. 18 Issue 4, p86 

    The article provides information on establishing a financial advisor's online brand and managing online reputation. According to the article, an online reputation says a lot about financial advisors and their respective firms because it is the complete picture a prospect can access in the...

  • Spinning friends, influencing people. Bart, Peter // Daily Variety;2/22/2011, Vol. 310 Issue 36, p8 

    The author reflects on the significance of creating a personal brand via the social networking sites.

  • Las empresas analizan a sus empleados y candidatos en las redes sociales. Claves para cuidar la reputación online.  // Capital Humano;Apr2010, Vol. 23 Issue 242, p20 

    No abstract available.

  • No such thing as bad publicity? Blyth, Alex // PRWeek (London);3/25/2011, p20 

    The article discusses the issue of brand reputation management. Although the popularity of social networking web sites like Facebook and Twitter could be beneficial to brand promotion, it is emphasized that these web sites can also contribute to increased brand damage risk. The need to select...

  • Advisers Using Social Media Report Lukewarm Results. Samaad, Michelle A. // Credit Union Times;1/18/2012, Vol. 23 Issue 2, p8 

    The article presents information on decline in the percentage of the financial advisors who use social media to differentiate their practice from competitors. INSET: The Rundown.

  • Life at the bar: Taking on senior counsel. Tandy, Rachel // Lawyer 2B;12/18/2013, p2 

    The article presents the author's views on how lawyers can take on more experienced lawyers in a legal battle. He talks about looking at online or social networking profiles of lawyers to get information about them. He suggests that one should not get intimidated in front of a senior counsel,...

  • Use LinkedIn To Advance One's Professional Standing. Woodward, Kevin // ISO & Agent Weekly;11/ 5/2010, Vol. 6 Issue 40, p1 

    The article reports that merchants in the U.S. are turning to social networking websites such as LinkedIn, Facebook, and Twitter to improve their professional standing. Mary Winingham, owner of Mirror Consulting, says that LinkedIn is the strongest social-media outlet for professional growth and...

  • Online image.  // Nature;5/12/2011, Vol. 473 Issue 7346, p124 

    The author reflects on the importance of Internet for researchers regarding their online reputation. He discusses how online social networks make easier for scientists to find one another for collaboration and reviewing papers, and to locate and fill jobs. He also examines how Internet...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics