Facebook warns scale in social won't be free

March 2012
Advertising Age;3/5/2012, Vol. 83 Issue 10, p1
Trade Publication
The article examines marketing of Internet advertising by Facebook Inc., operators of the online social network of the same name. The company's creation of Reach Generator, software which will allow advertisers to take content from their Facebook home pages and reproduce it as advertising elsewhere on the Web site, is discussed. Facebook's need for increased advertising revenue is considered.


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