TITLE

Worldwide-friendly sites draw returns

AUTHOR(S)
Clare, Suzanne
PUB. DATE
September 2002
SOURCE
Marketing News;9/2/2002, Vol. 36 Issue 18, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information about the benefits of building a globally sensitive Web site. In fact, many large companies have an established Web presence that ignores the global user, effectively ignoring a world of opportunity. Efficient globally sensitive Web site open doors to new sales and expanded business opportunities worldwide, not to mention offers a higher standard of global customer service. The first step to improved service is updating registration and order forms to accept foreign addresses. One should also include an easy-to-find company e-mail address or contact form.
ACCESSION #
7250330

 

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