TITLE

Not-So-Happy Meals

AUTHOR(S)
Wehrfritz, George; Itoi, Kay
PUB. DATE
August 2002
SOURCE
Newsweek (Atlantic Edition);8/12/2002 (Atlantic Edition), Vol. 140 Issue 6, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the efforts of Japan to stop prices from falling, by adjusting the cost of McDonald's hamburgers. Observation that raising prices of hamburgers caused consumers to not buy them, resulting in falling sales and profits; Prediction that deflation will continue to plague the Japanese economy; Additional information on the economy, including increasing debt and declining profitability in various sectors due to falling prices.
ACCESSION #
7170097

 

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