TITLE

The Media Buyer's Pain is New Hampshire's Gain

AUTHOR(S)
Miller, Sean J.
PUB. DATE
January 2012
SOURCE
Campaigns & Elections (2010);Jan/Feb2012, Vol. 32 Issue 308, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of WMUR's rates on media budgets of future campaigns. It indicates that Republican spending on WMUR's broadcast has gone down to 40% in the absence of a Democratic contest and the foregone conclusion of Mitt Romney's eventual victory. It notes how advertisers from both sides of campaign had to use more efficient options such as increasing cable and radio budgets and buying national broadcast shows. It cites Bill Binnie who developed competition against WMUR.
ACCESSION #
71621557

 

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