The Web's Latest Wave: Rise Of Social Commerce

February 2012
WWD: Women's Wear Daily;2/8/2012, Vol. 203 Issue 26, p1
Trade Publication
The article examines the rise of social commerce, or electronic commerce platforms associated with online social networking services such as Facebook. Social commerce is seen by retail industry experts as an important facet of the online shopping industry. Social commerce is largely dependent on product recommendations from buyers.


Related Articles

  • Pricking The Social-Media Bubble.  // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of online social media and networks to business corporations for building brand reputation. Topics discussed include social-media strategy, methodology to use online networks and interaction with customers. It also discusses social-media effectiveness for...

  • How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want. Swant, Marty // Adweek;2/5/2016, p19 

    The article highlights the efforts of online social networking site Facebook to improve its news feed and determine what users really want. Topics discussed include the company's shift away from the traditional ways of determining what shows up in feeds, its use of a "survey says" approach to...

  • Facing Some Facts About Facebook.  // Travel Agent;7/16/2012, Vol. 340 Issue 9, p8 

    The article discusses the findings of a survey conducted by InSites Consulting, which indicate that eight out of 10 American companies are using Facebook, growing digital gap in the corporate world, and the usage of social media is higher in the U.S. than in Europe.

  • IFA VIEW: That personal touch.  // Design Week (Online Edition);6/30/2011, p49 

    In this article the author discusses that social networking website Facebook is loosing its members from its market. He informs that the people are becoming more selective in choosing the social media site and the internet. He reflects that a recent study has ranked Great Britain as the leading...

  • A Postmodern Panopticon: Lateral Surveillance on Facebook. Ivana, Greti-Iulia // Global Media Journal: Mediterranean Edition;Spring2013, Vol. 8 Issue 1, p1 

    The aim of the current paper is to explain how lateral surveillance is employed on Facebook by users from Romania. The two main aspects I am focusing on are peer monitoring and strategic representations of the self in anticipation of the possibility of being watched. Additionally, my objective...

  • Not All Social Media Sites Created Equal.  // American Agent & Broker;Nov2013, Vol. 85 Issue 11, p10 

    The article presents a report by the U.S. news website Business Insider which reveals that social media websites are employing different strategies for targeting specific demographic groups, citing the examples of Facebook, Twitter and Tumblr.

  • Facebook rolls out promoted posts to Europe.  // New Media Age (Online Edition);10/18/2012, p3 

    The article reports on the expansion on promoted posts of Facebook Inc. for status updates to users in Europe in 2012. It mentions that promoted posts let users stress a particular post in the news feeds of their friends by remaining in a higher position. It states that the roll out is available...

  • Young Indians in social 'fatigue': study.  // Flare (Pakistan);3/15/2012, p64 

    The article reports on the findings of the survey commissioned by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), which shows that India's urban youth are suffering from social media fatigue, actuating to delete their Facebook and other social media accounts.

  • The Value of Social Media. Weijs, Cynthia // Veterinary Team Brief;Mar2014, p44 

    The article discusses importance of social media in marketing including the need to build a client base by updating clients through social networking sites, and increased searches regarding health information on the internet on web resources like Facebook .


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics