How the Public Views Advertising by Hospitals

Moser, H. Ronald; Freeman Jr., Gordon L.
December 2011
Business Journal for Entrepreneurs;2011, Vol. 2011 Issue 4, p67
Academic Journal
This paper represents the responses of 430 individuals to a mail survey examining views concerning advertising by hospitals. Historically, most professions prohibited licensed members from engaging in speech activities that proposed a commercial transaction, i.e., advertising. However, the history of a hospital's legal right to advertise is not the main focus of this article. A brief review of the past, present, and possible future of such rights might assist readers in understanding the revolutionary constitutional and commercial speech changes that have occurred over the past three decades. A hospital's legal right to advertise has developed as part of the evolutionary interpretation of the First Amendment of the U.S. Constitution. The purposes for this study were to determine (a) the public's attitudes toward advertising by hospitals and (b) whether certain media accounted for any significant differences in attitudes regarding hospitals that advertise.


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