Burnett Creates Serial for Secret

Baar, Aaron
July 2002
Adweek Eastern Edition;7/15/2002, Vol. 43 Issue 29, p5
Reports the creation of the advertising campaign for Procter & Gamble's Secret anti-perspirant deodorant by Leo Burnett in Chicago, Illinois. Impact of the advertisement on women; Features of the anti-perspirant spots; Cost of the advertising campaign.


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