TITLE

Twitter"s redesign proves it is grown up and ready to #fly

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
December 2011
SOURCE
Marketing Week (Online Edition);12/9/2011, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports major redesign unveiled by the Twitter web site which provides brands with more creative control over their official web pages. It states that Tweeter does not intend to overload its site with advertisements, but it offers advertisers with options based on user experience such as Promoted Trends and Promoted Tweets. Furthermore, information on Twitter's new "discover" tab, which allows brands to interact with users, is presented.
ACCESSION #
71153745

 

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