Single bids place trust in director's vision

Winters, Rochelle
July 2002
Variety;7/29/2002, Vol. 387 Issue 10, pA10
Trade Publication
Examines how advertising agency teams single bid their work to one commercial film director. Description of a single bid contract; Normal process of conducting a commercial campaign; Advantages of the concept.


Related Articles

  • Getting to know you. Suydam // SHOOT;09/18/98, Vol. 39 Issue 38, p29 

    Focuses on advertising agencies' search for directors. Process of selecting a spot director; Execution of the spot; Use of categorizing in searching for directors.

  • The waiting game. Giardina // SHOOT;01/05/96, Vol. 37 Issue 1, p25 

    Presents an overview of the television commercial production industry in Canada. Increase in the number of Canadian-born directors getting work; Shift in the trade imbalance of employing imported American directors; Hype surrounding United States-based directors; Decline of high-end projects.

  • It's the message, not the messenger. Churchill, Jack // SHOOT;3/4/94, Vol. 35 Issue 9, p4 

    Comments on director's cuts of television commercials. Concern about spots in director's reel bearing no resemblance to commercial shot for client; Director's primary allegiance to agency; Need for balance between appreciation of client's objectives and director's creative thinking and abilities.

  • Good Directors. Goldrich, Robert // SHOOT;10/21/2005, Vol. 46 Issue 33, p4 

    Introduces a series of articles on television advertising directors.

  • Let's just cry more, ok? Van Howten, Chris M. // SHOOT;08/27/99, Vol. 40 Issue 34, p4 

    Discusses the challenges confronting the television advertising industry and suggests ways to resolve them. Lowering the markup to staggering percentages; Mystery that productions have declined in numbers; Shortage of television advertising directors to do the jobs that are available.

  • To spec or to serve. Guarin, Evangeline // SHOOT;3/31/95, Vol. 36 Issue 13, Shoot Presents Directors p10 

    Cites the recommendation of agency producers for the production of PSAs over spec work for commercial directors. Use of spec work by new and established directors; Spec work for young directors to show their talent; Origin of spec piece from the agency level; Problems with spec work; Reflection...

  • Talk to me. Spruell, Jim // SHOOT;02/12/99, Vol. 40 Issue 6, p4 

    Emphasizes on what is required from television advertising directors by members of the creative team. Response needed from directors after the presentation of a commercial concept; Importance of chemistry between directors and the team.

  • CHANGE IS THE ONLY CONSTANT. Jacobs, Heather // Inside Film;Oct2005, Issue 81, p26 

    This article discusses the production of television commercials in Australia. Advertising production in Australia is experiencing a downturn, with production houses and advertising agencies having to adapt quickly to an uncertain future. The industry is beset by shrinking budgets, the increased...

  • Milky way. Fawcett, Barry // AdMedia;Sep2000, Vol. 15 Issue 8, p46 

    Asserts that a commercial usually goes to go air in New Zealand when its script land on the desk of a television advertising director. Instant Kiwi 'Bull' script; Pre-production storyline; Use of actors; Casting of Boris the bull.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics