TITLE

Single bids place trust in director's vision

AUTHOR(S)
Winters, Rochelle
PUB. DATE
July 2002
SOURCE
Variety;7/29/2002, Vol. 387 Issue 10, pA10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines how advertising agency teams single bid their work to one commercial film director. Description of a single bid contract; Normal process of conducting a commercial campaign; Advantages of the concept.
ACCESSION #
7102598

 

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