TITLE

Channel 4 launches latest Skins series with social media push

AUTHOR(S)
Joseph, Sebastian
PUB. DATE
January 2012
SOURCE
New Media Age (Online Edition);1/16/2012, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Channel 4 has launched a social media campaign ahead of the sixth series of Skins to drive interest in the show's characters and plots. It is stated that the integrated campaign sees a Facebook page created for each of the show's characters who will use them to interact with fans on both storyline-specific and non-storyline-related conversations between every episode.
ACCESSION #
70535024

 

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