Politics and the Social Web

Pearson, Steve; O'Connell, Ford
November 2011
Campaigns & Elections (2010);Nov/Dec2011, Vol. 32 Issue 307, p68
The article focuses on the political campaigns and elections in the U.S., discussing the critical role of social media in the political race. It highlights the latest generation of campaign management software which integrates social intelligence into campaign dashboards that allow anyone to monitor volunteer activity and customize a real-time response. It strongly suggests that candidates should advertise online as often as possible.


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