Want to Win the Latino Vote in 2012? Start Now

Martinez, César
November 2011
Campaigns & Elections (2010);Nov/Dec2011, Vol. 32 Issue 307, p60
The article focuses on the political campaigns in the U.S., highlighting lessons and pieces of advice in winning the Latino vote in 2012 election. It notes that whether a candidate is running for president or city council, rolling out a few Spanish-language advertising right before election is not enough to win Latino votes. Political strategist Mark McKinnon stresses that effective political communication with Latinos requires making them a partner, not an afterthought.


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