Facing Your Own 'You Lie' Moment?

Hynes, Patrick; Chassé, Amelia
November 2011
Campaigns & Elections (2010);Nov/Dec2011, Vol. 32 Issue 307, p59
The article provides dos and don'ts when it comes to turning controversy into cache online in relation to the political campaigns in the U.S. It highlights money bombs, an online fundraising tool that became part of the political campaign lexicon in the 2010 midterms. It recommends to solicit voter responses and be open to criticism.


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