TITLE

DIRECT MARKETING IN REAL TIME

AUTHOR(S)
KIVELL, LOU
PUB. DATE
January 2012
SOURCE
NZ Marketing Magazine;Jan/Feb2012, p59
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses on the unfortunate experience of Lou Kivell of direct marketing in real time, which eventually leads to a happy and satisfying outcome.
ACCESSION #
70290094

 

Related Articles

  • Starting from scratch. Kotas, William A. // Marketing News;9/30/2002, Vol. 36 Issue 20, p16 

    Discusses successful marketing strategies in developing countries. Creation of a database of payment histories for Carsa stores in Peru; Need for better customer retention rates; Success of direct mail techniques.

  • Direct mail is king. Lobsenzstevens // American Salesman;Jul96, Vol. 41 Issue 7, p3 

    Reports that direct marketing is rated `the best' in achieving six out of seven critical marketing objectives. Effectivity of direct marketing in generating sales; Sale of a product directly to households or businesses; Conveyance of information on a new product or service.

  • Go Figure. Stevens, Ruth P. // Direct;Dec2008, Vol. 20 Issue 12, p15 

    The article explores how the most unlikely method in direct marketing (DM) is often the most successful and some principles of DM. According to seasoned general marketers, the most important element of a marketing communications campaign is the creative idea but for direct marketers it is the...

  • Conversations. Moore, Patricia // AdMedia;Apr2006, Vol. 21 Issue 3, p66 

    Discusses the improvement in the standard of targeting and segmentation of direct marketing in New Zealand. Winners of the New Zealand Direct Marketing Awards; Remarks from Geoff Cooper of Proximity iD on direct marketing; Changes in the media channels in delivering direct marketing to the...

  • Direct mail spending rises, but success may be overblown. Goerne, Carrie // Marketing News;3/2/1992, Vol. 26 Issue 5, p6 

    The article reports on the increase in direct mail spending in the U.S. in 1991. It discusses the findings of the 1991 Harris-Equifax Consumer privacy Survey on the views of the public on direct mail. It describes the views of marketers on direct mail and direct marketing. The article also...

  • Symposium told direct is burgeoning internationally.  // Marketing News;7/4/86, Vol. 20 Issue 14, p7 

    The article presents information on the theme of a marketing symposium held in Montreux, Switzerland. Walter Schmid, managing director of the 18th Direct Marketing Symposium mentioned that modern marketing is direct marketing. More than 3,000 participants from throughout the world attended the...

  • The Sophisticated Freemium. Hainault, Patrick // Circulation Management;Nov2008, Vol. 23 Issue 9, p45 

    The article discusses how good judgment can aid brand management in direct marketing. Offering premiums, freemiums and one-time-only-offers produce lower cost per order (CPO), but what is needed is a way to quantify brand impact. According to the author, the exercise of good judgment rather than...

  • Council MPS door-drop risks Unilever backlash.  // Precision Marketing;9/10/2004, Vol. 16 Issue 45, p1 

    Reports on the leaflets distributed by the Enfield Council in England urging people to avoid junk mail, which resembles Unilever's Persil packaging. Description of the leaflet; Criticisms against the council for trying to undermine consumer attitudes to direct marketing.

  • Prevention not cure is the action industry needs for eco-reuolution. Laybourne, David // Precision Marketing;10/1/2004, Vol. 16 Issue 48, p14 

    Comments on the importance of action from the marketing industry in Great Britain to address issues in promoting the green movement. Target over the level of real information that exists in the market about recyclable or biodegradable raw materials; Benefits of an industry-wide...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics