TITLE

Popular Hopes Anglicized Brand Gives a Boost in U.S

AUTHOR(S)
Cohen, Deborah
PUB. DATE
December 2011
SOURCE
American Banker;12/8/2011, Vol. 176 Issue 189, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Puerto Rican company Popular Inc. and its expansion in the U.S., focusing on Popular Community Bank's Humboldt Park branch in Chicago, Illinois. The company is anglicizing its Banco Popular brand so it appeals to consumers beyond the Hispanic demographic and reinventing the bank under the name Popular Community Bank.
ACCESSION #
69610004

 

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