TITLE

Reality Retains Viewers

AUTHOR(S)
Consoli, John
PUB. DATE
June 2002
SOURCE
MediaWeek;6/24/2002, Vol. 12 Issue 25, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the strategy of television networks in the U.S. to launch original reality programming to serve as alternatives to their scripted shows. Objective of the strategy; Examples of original reality programs launched by different networks.
ACCESSION #
6940422

 

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