IRI seeking new sources of data to offset setback

Gallun, Alby
May 2002
Crain's Chicago Business;5/27/2002, Vol. 25 Issue 21, p54
Reports the performance of market research firm Information Resources Inc. in Chicago, Illinois. Challenges faced by the company on the near-term outlook for the consumer goods industry and its suppliers; Losses incurred by the business; Impact of losing scanner data from Wal-Mart Stores Inc. on the firm.


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