TITLE

IRI seeking new sources of data to offset setback

AUTHOR(S)
Gallun, Alby
PUB. DATE
May 2002
SOURCE
Crain's Chicago Business;5/27/2002, Vol. 25 Issue 21, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the performance of market research firm Information Resources Inc. in Chicago, Illinois. Challenges faced by the company on the near-term outlook for the consumer goods industry and its suppliers; Losses incurred by the business; Impact of losing scanner data from Wal-Mart Stores Inc. on the firm.
ACCESSION #
6878406

 

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