TITLE

Facebook Needs Phone to Battle Google for Mobile Ads

AUTHOR(S)
Boulton, Clint
PUB. DATE
December 2011
SOURCE
eWeek;12/5/2011, Vol. 28 Issue 20, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Facebook Inc. needs to launch a smartphone to compete with Google Inc. for mobile advertisements. Some 350 million or more of Facebook's 800 million-plus users use Facebook for Android, iPhone or some other mobile app to access the platform and connect with friends, family and colleagues. If Facebook has a smartphone, it can control the advertisements and applications it serves and so forth.
ACCESSION #
67786390

 

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