Social-Media-Guidelines: Unternehmen erlassen Regeln zur Kommunikation in Sozialnetzen

September 2011
Information -- Wissenschaft und Praxis;sep/okt2011, Vol. 62 Issue 6/7, p314
Academic Journal
The article discusses the German study done by Ausschnitt Medienbeobachtung on company-issued guidelines on the use of social media networks at the workplace. The study shows an increase in internet guidelines since 2009, the company's expectations for the behavior of their employee and content published on websites. The guidelines for the Web 2.0 are in most cases binding, asking for identification of the employee and resulting in cases of disrespect, deletion, or dismissal by employer.


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