TITLE

WHAT LIES BETWEEN GLOBAL EFFICIENCY AND LOCAL ADAPTATION? UNDERSTANDING THE SOCIAL RESPONSIBILITY OF MULTINATIONAL FIRMS

AUTHOR(S)
Naguib, Rabia; Ratiu, Catalin
PUB. DATE
June 2010
SOURCE
International Journal of Business Strategy;Jun2010, Vol. 10 Issue 2, p104
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
International management distinguishes between global integration and local adaptation, but offers few nuances between these two strategies. Using a multi-level approach and case study data from Malaysia, we develop a typology of MNC behavior on a continuum between the two known extremes. The research draws on institutional theory and applies it to the context of social responsibility initiatives of MNCs originating in developed nations. The results of this study show, contrary to the dichotomy between global integration and local adaptation, evidence that there is a continuum to contend with. It proposes a typology of four categories of firms depending on their degree of local adaptation.
ACCESSION #
67662359

 

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