TITLE

The quest for NUMBER ONE

AUTHOR(S)
Panckhurst, Paul
PUB. DATE
February 2002
SOURCE
AdMedia;Feb2002 50 Years of Advertising, Vol. 17 Issue 1, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the history of the television commercial in New Zealand. Impression of the audience on the commercial; Concept of the television commercial; Impact of the television commercial to the audience.
ACCESSION #
6743614

 

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