TITLE

THE IMPACT OF INVESTMENT LEVEL ON THE TOURISM MARKETING STRATEGIES

AUTHOR(S)
Gorica, Klodiana
PUB. DATE
January 2008
SOURCE
Conference Proceedings: International Conference of the Faculty ;2008, p1
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The article discusses the implications of investment levels in the growth of the international tourism industry. The author aims to show the impact of positive investment levels on creating marketing strategies for the industry. She also discourses on how the impact can improve the competitive advantages of industry.
ACCESSION #
67173896

 

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