TITLE

Sweet like chocolate…

PUB. DATE
November 2010
SOURCE
Vending International;Nov2010, Vol. 44 Issue 11, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article explores the marketing strategies of the confectionery vending companies in Great Britain. It focuses on the strategies of Nestlé Professional UK Ltd. It suggests several techniques of maximizing sales which include stocking the right products, investing in innovative promotions and pursuing the consumer trends.
ACCESSION #
67149734

 

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