TITLE

New-look Facebook raises bar for social media drives

AUTHOR(S)
McEleny, Charlotte
PUB. DATE
September 2011
SOURCE
Marketing Week;9/29/2011, Vol. 34 Issue 39, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increased media partnerships of the social networking site Facebook which results in social media integration in 2011.
ACCESSION #
67046180

 

Related Articles

  • 7 Tips For Social Media on a Budget. D'Elosua, Sandy // Restaurant Hospitality Exclusive Insight;1/11/2012, p2 

    The article offers tips and ideas on managing social media with limited budget and manpower in the restaurant industry. It emphasizes the importance of time commitment and dedication, and monitoring affordable tools to managing social media. The relevance of listening and responding, and brand...

  • Leveraging #social media - one #hashtag at a time. Straight, Brian // Fleet Owner Blog;7/31/2012, p1 

    The article discusses how trucking companies can harness the power of social media in expanding their customer base and fostering strong relationships with business partners. It advises them that aside from employing social networking web sites to increase their brand's impact and visibility,...

  • Skittles and 3 lead brands' use of social media to boost experiential marketing. McEleny, Charlotte // New Media Age;10/28/2010, p04 

    The article reports that such brands as Skittles and mobile operator 3 will be using social media to boost their experiential marketing activity in Great Britain in 2010. The marketing campaign launched by Skittles in October featured a live feed that was posted on the Facebook social networking...

  • It's Twitter time! GOLD, LIZ // Accounting Today;9/1/2009, Vol. 23 Issue 13, p1 

    The article considers the experiences of certified public accountants (CPAs) with the use of social networking site, Twitter. CPAs cite several advantages of this social media technology in areas, including professional credibility, visibility and connectedness with clients and the firm. Also...

  • IHST Gets Social in Accident Reduction Goal. Sheppard, Chris // Air Safety Week;8/22/2011, Vol. 25 Issue 33, p4 

    The article focuses on efforts being made by International Helicopter Safety Team (IHST) and American Eurocopter Corp. in partnership to reduce commercial rotorcraft accident rate by 80 percent by 2016. Both entities are aimed at creating a forward-thinking social media strategy, to increase...

  • HealthAmerica Joins with CaféWell as First Health Insurer in Market to Use Full Social-Media Platform.  // Biomedical Market Newsletter;9/12/2011, Vol. 21, p466 

    The article reports on the collaboration of HealthAmerica Corp. and CaféWell for the expansion of a social media platform geared for health and well-being of insured members. It notes that HealthAmerica chief executive Mary Lou Osborne has said that social networking has the power to connect...

  • Casebook.  // Revolution (14605953);Oct2008, p47 

    The article describes the social media strategy of O2 UK in Great Britain in 2008. Marketing director Sally Cowdry mentions that the principles behind their strategy was the need for the company to be fresh and different, to be interactive and to improve any community they are in. Accordingly,...

  • SEARCH FOR MISSING LINKS. Gardner, Jessica // BRW;6/9/2011, Vol. 33 Issue 22, p38 

    The article reports on the partnership between Accenture plc and the LinkedIn social networking site in 2011 in order to boost the use of social media for recruitment. Accenture started using LinkedIn to recruit towards the end of 2008 and had hired 100 people through the website after a year....

  • Heading for the top. Goldie, Luan // New Media Age;1/31/2008, p18 

    This article focuses on MySpace, the world's largest social network, from the perspective of International Managing Director (MD) Travis Katz. The job responsibilities of Katz include overseeing all international properties of Fox Interactive Media such as several local MySpace sites, Rotten...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics