TITLE

Reach beats frequency in Facebook's new layout

AUTHOR(S)
NEFF, JACK
PUB. DATE
October 2011
SOURCE
Advertising Age;10/31/2011, Vol. 82 Issue 39, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses changes to the design of the Web site of the online social network Facebook created by the Internet industry firm of the same name. Marketing research on the effects of the changes for those companies and brand name products which maintain pages on Facebook conducted by the research firm PageLever is considered, particularly the finding that the new design has increased interactions between individual Facebook members and brands.
ACCESSION #
66955975

 

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