Campaign Signs, Race, and Political Participation in Mississippi, 2008

November 2011
Southeastern Geographer;Fall2011, Vol. 51 Issue 3, p473
Academic Journal
Seeing the domestic campaign sign as a cultural landscape element offers the opportunity to examine geographical patterns of political participation and assess the social and cultural processes related to these patterns. Examining the geographical patterns of campaign sign postings in Hattiesburg, Mississippi and comparing them to demographic information, electoral results, and to these same measures for the 2004 election illustrate that political participation was affected along racial lines in the 2008 election. Black citizens saw increased participation rates, white citizens saw decreased participation rates, and the entire study area saw a move toward Democratic support. However, part of this move may have been the result of decreased participation among conservative white voters. Campaign signs do appear to have a relationship with other forms of political participation, namely voting, and also appear to be useful proxy data for potential electoral results.


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