Rodda, Kelli
September 2011
Nursery Management;Sep2011, Vol. 27 Issue 9, p16
The article discusses the role of social media in building the customer base of Stark Bro's Nurseries and Orchard Company. The Louisiana, Missouri's 195-year old nursery, which sells their products directly to consumers via catalog and online sales, utilizes Facebook, Twitter, e-newsletters, blogs, and a website to reach their customers. Two full-time workers handle the company's social media program, which has over 1,000 followers on Twitter and 6,000 fans on Facebook.


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