When disaster strikes, email supplies nonprofits with speedy response rates

Dilworth, Dianna
October 2011
Direct Marketing News;Oct2011, Vol. 33 Issue 10, p18
The article reports on the move of the American Red Cross to put together a response email campaign titled "On the Ground in Tuscaloosa" to help solicit funds for the disaster victims in Tuscaloosa, Alabama who were hit by a tornado last April 2011. It notes that email campaign offers organizations like the American Red Cross a quick and cost-effective way to drive donations when emergencies happen. It states that the online donations of the American Red Cross had raised 18.7% in May 2011.


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