September 2011
NZ Marketing Magazine;Sep/Oct2011, p38
The article examines the marketing strategy of energy retailer Powershop aimed at small and medium-sized enterprises in New Zealand. The company organized a 10-member business team to address the energy needs of this segment, mostly made up the high-usage hospitality, building, manufacturing, and tourism sectors. Powershop strived to overcome deep-rooted attitudes towards power usage and demonstrated the benefits of being a customer to the company.


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