TITLE

JUNK OF THE MONTH

PUB. DATE
September 2011
SOURCE
NZ Marketing Magazine;Sep/Oct2011, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article examines the advertisements for New Zealand companies Powershop and Powerbeverage that make use of the image of Argentine revolutionary Che Guevara.
ACCESSION #
65996182

 

Related Articles

  • Switching brings easy energy savings.  // DEMM: Engineering & Manufacturing;May2011, p21 

    The article highlights the energy savings generated by New Zealand-based company Shotover Engineering after switching to electricity provider Powershop.

  • STARFISH AND POWERSHOP'S CONTINUED COLLABORATIONS.  // New Zealand Apparel;Nov2011, Vol. 44 Issue 11, p4 

    The article focuses on the partnership between Starfish and Powershop to offset carbon consumption.

  • POWER TO THE PEOPLE.  // NZ Marketing Magazine;Sep/Oct2011, p38 

    The article examines the marketing strategy of energy retailer Powershop aimed at small and medium-sized enterprises in New Zealand. The company organized a 10-member business team to address the energy needs of this segment, mostly made up the high-usage hospitality, building, manufacturing,...

  • Back to the corner dairy? Sargent, Ari // NZ Business;Mar2013, Vol. 27 Issue 2, p13 

    In the article, the author discusses the developments in the corner dairy business in New Zealand. He claims that the social media has revolutionized the corner dairy of the 21st century. He cites as example their firm Powershop, which has built a 16,000-strong active online community in three...

  • Design power.  // NZ Marketing Magazine;Jan/Feb2010, p58 

    The article presents a case study on how design company DNA helped turn the idea of online power retailer Powershop into a consumer reality in New Zealand. The idea of Powershop was to sell electricity via the Internet, which allows users to monitor their energy use hourly or daily. DNA...

  • THE POWER OF CRAZY IDEAS.  // NZ Marketing Magazine;May/Jun2013, p28 

    The article describes how implausible ideas offer the greatest opportunity for originality and as a marketer as in the case of the New Zealand online power company Powershop. It details how the company started from the idea that people could actually like their power company and that technology...

  • AD OF THE MONTH.  // AdMedia;Feb2011, Vol. 26 Issue 1, p14 

    The article presents several advertising campaigns in New Zealand, including campaign created by DDB Group New Zealand for SKY Television's Rugby World Cup, a newspaper advertisement created by Ogilvy for Brothers In Arms, and the television campaign created by Clemenger BBDO Wellington for the...

  • TV TOP 10.  // AdMedia;Feb2011, Vol. 26 Issue 1, p32 

    The article features the top 10 advertising campaigns in New Zealand, based on a December 2010 survey, including the Lotto Wilson campaign by DDB, the ASB Sheep campaign by Droga5, and the Kiwi Xmas campaign by TBWA.

  • Their favorite group is men without hats.  // Advertising Age's Creativity;Mar1997, Vol. 5 Issue 2, p9 

    Presents information on the poster in Princess Foufou's debut advertising campaign in New York. Inspiration for the poster; Photographer, and creative director for the poster.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics