TITLE

BRANDING THE BLACK

AUTHOR(S)
Coakley, Debbie
PUB. DATE
March 2002
SOURCE
Agri Marketing;Mar2002, Vol. 40 Issue 3, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the advertisement for the Angus beef cattle from the American Angus Association in the U.S. Explanation of public relations committee member Brian McCulloch on the concept used in the commercial; Information imparted by the advertisement on commercial producers; Aim of the campaign to influence producers to integrate with Angus genetics. INSET: A NEW BREED OF SUPERMODEL..
ACCESSION #
6571993

 

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