TITLE

Honda revamps contact strategy

AUTHOR(S)
Mutel, Glen
PUB. DATE
April 2002
SOURCE
Precision Marketing;4/19/2002, Vol. 14 Issue 29, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the overhaul of customer contact operations of Honda UK across its range of products. Function of an enhanced customer relationship management to the company; Appointment of Hicklin Slade at Honda Motor Company.
ACCESSION #
6571902

 

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