What FTC's Green Guides Mean for Green Marketers

Mallen, David G.
November 2010
Sustainable Brands Weekly;11/18/2010, p1
The article focuses on latest revisions made to Green Guides introduced by the U.S. Federal Trade Commission (FTC) and also highlights impact of these revisions on the world of marketing sustainability. It mentions the Guides help green marketers understand the false, greenwashing, and misleading claims that confuses consumers about green products. It informs that the Guides are administrative interpretations of the law which help marketers avoid making environmental claims that are unfair.


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