'Unity in the Community' Is More Than a Slogan

Haire, Thomas
August 2011
Response;Aug2011, Vol. 19 Issue 11, p6
An introduction is presented in which the editor discusses various reports within the issue on various topics including direct response business, direct response television (DRTV) advertising, and the 2011 Direct Response Marketing Alliance (DRMA) Marketer of the Year Award.


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