TITLE

'Unity in the Community' Is More Than a Slogan

AUTHOR(S)
Haire, Thomas
PUB. DATE
August 2011
SOURCE
Response;Aug2011, Vol. 19 Issue 11, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor discusses various reports within the issue on various topics including direct response business, direct response television (DRTV) advertising, and the 2011 Direct Response Marketing Alliance (DRMA) Marketer of the Year Award.
ACCESSION #
65145215

 

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