TITLE

Marketing must make the case for its own value

AUTHOR(S)
Stewart-Allen, Allyson
PUB. DATE
December 2001
SOURCE
Marketing (00253650);12/6/2001, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the reasons why marketing is undervalued by shareholders and internal corporate colleagues in Great Britain. Perception that marketing is not important; Tools and methodologies of the marketing profession; Impact of marketing on earnings per share and investment.
ACCESSION #
6496806

 

Related Articles

  • Rail shareholders to fight on.  // Professional Engineering;5/1/2002, Vol. 15 Issue 8, p17 

    Reports the effort of the shareholders to acquire an improved deal from the government in Great Britain. Estimation of the value of earnings per share; Initiation of legal action.

  • Ownership Structure and Corporate Earnings in China. Leung, T. Y. // Chinese Economy;Sep2007, Vol. 40 Issue 5, p52 

    The market setting of the Chinese securities markets is unique because of: (1) a mandatory requirement to release reported earnings within 120 days after the fiscal year ends; (2) a practice of announcing earnings and dividends simultaneously; and (3) a high percentage of shares in the hands of...

  • Countrywide Fares Well as It Switches to a 10-Month Earnings Period. Venetis, Kyriaki // National Mortgage News;2/4/2002, Vol. 26 Issue 19, p8 

    Reports the unaudited net earnings of the countrywide Credit Industries Inc. in Calabasas, California. Presentation on the status of the financial holding company; Basis of the financial results in the calendar year; Growth of purchase in the market share.

  • iCAD Announces One - for - Five Reverse Stock Split.  // Biomedical Market Newsletter;8/15/2012, Vol. 21, p1 

    The article informs that iCAD Inc. has announced the effectiveness of a one-for-five reverse stock split of its common stock. It informs that the reverse stock split was approved by the company's shareholders at the Annual Shareholder meeting. It mentions that the reverse stock split is intended...

  • CAN ROE BE USED TO PREDICT PORTFOLIO PERFORMANCE? MAINUL AHSAN, A. F. M. // Journal of Academic Research in Economics;Jun2013, Vol. 5 Issue 1, p5 

    Return on equity (ROE) is a closely watched financial ratio among equity investors. It is a strong measure of how well the management of a firm creates value for its shareholders. Different financial ratios, for instance, Price-to-Book, Price-to-Earnings, Price-to-Sales, Debt-to-Equity, have...

  • Which acquirers gain more, single or multiple? Recent evidence from the USA market. Ismail, Ahmad // Global Finance Journal;Aug2008, Vol. 19 Issue 1, p72 

    Abstract: This study considers shareholder returns using 16,221 US takeovers between 1985 and 2004. It finds that single acquirers out-perform multiple acquirers by 1.66%, and that the gap widens to 5% in equity exchange offers. In contrast to multiple acquirers, single acquirers generate higher...

  • Northam trading statement.  // World Mining News;2/ 5/2013, p12 

    The article advises shareholders of mining company Northam about its earnings and headline earnings per share for the six months ended December 31, 2012 that are estimated to be between 30 and 45 percent lower than in the previous comparable period.

  • Implats trading statement.  // World Mining News;2/11/2013, p9 

    The article advises the shareholders of mining company Implats about the expected growth of its basic headline earnings per share (HEPS) and basic earnings per share (EPS) for the six months ended December 31, 2012.

  • Alliance Financial earnings up 11.8 percent in 2001.  // Business Journal (Central New York);3/29/2002, Vol. 16 Issue 13, p6 

    Reports on the increase in the earnings per share at Alliance Financial Corp. for the financial year ended December 31, 2001. Net income for the year; Increase in the company's net interest income; Total assets of Alliance; Value of shareholders' equity.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics