Fundraising Message: The Candidate's Own Story

Christensen, Kenneth S.
April 2002
Campaigns & Elections (1996);Apr2002, Vol. 23 Issue 3, p60
Discusses the strategies adopted by U.S. political candidates in giving fund raising messages to contributors. Factors that must be considered by politicians in soliciting contributions; Recommendation on the use of political and social issues; Example of a political campaign.


Related Articles

  • Sheep and Angels Rescue Poland's Soporific Campaign. Ehl, Martin // Transitions Online;9/19/2011, p6 

    The article focuses on political campaigns for parliamentary elections in Poland to be held on October 9, 2011. It states that change in election laws has removed a ban on political advertisements on commercial television (TV) and radio, and use of Internet has increased in campaigns. It further...

  • Mudslinging on your dime. Muska, D. Dowd // Las Vegas Business Press;11/16/98, Vol. 15 Issue 46, p5 

    Opinion. Comments on the focus of political campaigns in Nevada. Use of political advertisements; Negative nature of campaigns; Purpose of campaign finance reform activists; Rational campaign financial system.

  • On the Trail.  // Canada & the World Backgrounder;Sep2000, Vol. 66 Issue 1, p21 

    Focuses on election campaigns in Canada. Comments on the content of several political advertisements; Percentage of campaign budgets allocated for television advertising during the 1997 elections; Importance of surveys/pollings in election campaigns; Potential of the Internet as an election...

  • New campaign law: Whose ox? Faucheux, Ron // Campaigns & Elections (1996);Jul2002, Vol. 23 Issue 6, p7 

    Provides information on the passage of the Bipartisan Campaign Reform Act at the U.S. Congress. Discussion of the funding for election campaigns; Definition of hard and soft money; Limitation placed on election funding from individual contributions; Regulation on the utilization of direct mail,...

  • Data codes, Call-times, Media polls, Model releases for ads. Varoga, Craig // Campaigns & Elections (1996);Jul2002, Vol. 23 Issue 6, p65 

    Provides advice to political candidates in the U.S. on how to prioritize counties for scheduling of advertisements and media placement. Creation of campaign database; Importance of preparing newspaper and television election polls; Call times of political fund raising.

  • Informative and persuasive campaigning. MUELLER, DENNIS C.; STRATMANN, THOMAS // Public Choice;Oct94, Vol. 81 Issue 1/2, p55 

    In this paper we use a simple Downsian spatial model to analyze the properties of campaign contributions. We first consider campaign contributions that are intended to inform voters of candidate positions. We show that it is difficult to construct arguments in a Downsian spatial model for why...

  • Propaganda builds US direct spend.  // Precision Marketing;8/27/2004, Vol. 16 Issue 43, p9 

    Reports on the political expenditures of political parties in the U.S. Increase in political expenditures of political parties which will be attributed to Internet and direct mail campaigning; Estimates on the percentage rate of increase in political expenditures; Consideration of Internet as a...

  • Candidates spend more, get less. Merrion, Paul // Crain's Chicago Business;11/09/98, Vol. 21 Issue 45, p3 

    Reports on the declining return on investment (ROI) in political campaign outlays in Illinois. Number of ballots received by Governor-elect George Ryan; Slower ROI in the Senate race; Emulation of consumer marketers by political campaigns; Return to door-to-door campaigning.

  • How to Throw a Good Bash. Jennings, Rob // Campaigns & Elections (1996);Apr2006, Vol. 27 Issue 3, p52 

    The article offers some tips on raising funds for political campaigns in the U.S. Some tools used for campaigns include the Internet, direct mail, phone calls and events. The target audience for such event include industry lobbyists, young adults or war veterans. The true success of a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics