TITLE

Courting the Veggie Minority

AUTHOR(S)
McGinn, Daniel
PUB. DATE
April 2002
SOURCE
Newsweek;4/8/2002, Vol. 139 Issue 14, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on Burger King's introduction of its BK Veggie burger. Reasons, including hopes of boosting overall sales and projecting a healthier image; Number of calories and grams of fat in the veggie burger.
ACCESSION #
6416682

 

Related Articles

  • Burger King reviews £40m media. McCabe, Maisie // Campaign;2/1/2013, p1 

    The article reports that global chain of fast food restaurants Burger King will be reviewing its ₤40 million worth pan-European media planning and buying account currently handled by the marketing services company Interpublic Network.

  • Full speed ahead. Alva, Marilyn // Restaurant Business;07/01/98, Vol. 97 Issue 13, p34 

    Looks into the competition between Burger King and McDonald's with emphasis on their marketing strategies. McDonald's Made for You operational revamping strategy; Secrecy surrounding Burger King's operational and equipment initiatives; Target market for Burger King expansion; Plans of Burger...

  • Burger King goes back to basics with launch of new ad campaign. Howard, Theresa // Nation's Restaurant News;9/12/94, Vol. 28 Issue 36, p3 

    Reports on Burger King's marketing campaign under the leadership of its chief executive officer James Adamson. Burger King's company history and financial performance; Three-tier pricing strategy; Restructuring of management; Reduction of systemwide menu; Hiring Ammirati & Puris/Lintas as the...

  • BK cashes in with 'King.' MacArthur, Kate; Beardi, Cara // Advertising Age;9/24/2001, Vol. 72 Issue 39, p8 

    Reports on an instant-win game promotion for Burger King Corp., which is slated for October 2001. Description of the custom-branded game promotion called 'Cash is King'; Details of the scandal involving rival fast-food chain restaurant, McDonald's; Mention of sales in the wake of a terrorist...

  • Burger King close on multi-pic tie with DreamWorks. Benezra, Karen; Matzer, Marla // Brandweek;5/13/96, Vol. 37 Issue 20, p1 

    Reports that fast food restaurant Burger King is close to inking a multi-picture alliance with DreamWorks SKG. Promotion activities linked to the motion picture `The Lost World,' the sequel to `Jurassic Park'; When the agreement is scheduled to end; Negotiations between Burger King CEO Robert...

  • McD's launches local ads for rival to BK's Whopper. Kramer, Louise // Advertising Age;1/5/1998, Vol. 69 Issue 1, p8 

    Reports that archrivals McDonald's Corp. and Burger King Corp. are starting 1998 with competitive ads and products aimed at each other's strongest properties. McDonald's promotion of a burger called the McDonald's Big Xtra (MBX) in a television spot from DDB Needham Worldwide; Burger King's...

  • VEGGIE BRANDS FEEL THE PINCH. Phillips, Beth // Grocer;1/29/2011, Vol. 234 Issue 7990, p51 

    The article discusses the decreased sales of branded vegetarian products in Great Britain for the 52 weeks ending October 31, 2010. It cites the decrease in meat avoiders as some customers trade down to reduce their spending. It mentions that the vegetarian product market has problems in getting...

  • Well, that's one way to defeat a Kingon: Go commando. Wheaton, Ken // Advertising Age;5/11/2009, Vol. 80 Issue 17, p34 

    The article discusses a marketing campaign by the restaurant Burger King. The marketing campaign revolves around collector edition glasses featuring characters from the film "Star Trek." Speculation that has been raised regarding the opinions that Trekkies and activist groups will have regarding...

  • Doo-Wop For Whoppers. Krummert, Bob // Restaurant Hospitality;Oct2000, Vol. 81 Issue 10, p26 

    Focuses on the marketing strategies of two hamburger fast-food chains that use male music groups to promote their products in the United States. Information on the compact disc (CD) from the group 'N Sync for McDonald's; Description of the CD and video from the group Backstreet Boys for Burger...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics