Redes sociales �un modelo de negocio poco definido?

de Silva, Alberto Mart�nez; Grande, Elena Urquia
July 2011
Partida Doble;Jul2011, Vol. 22 Issue 234, p14
Academic Journal
From the point of view of the business model, we analyze existing sources of revenue for social networks to propose some contributions to their survival strategy in the future. The opening of social networks for electronic commerce should drastically change the shape and the advertising companies and the habit of consumers to buy products online. In this work the following conclusions: we need to convert the user of social networking client advertising must be directed precisely to the target group, and should take into account the culture of the country in which you want to do business before making a decision about which alternative income adapts to the needs of a particular culture. These findings are in line to propose alternative sources of income to companies that have formed social networks and are currently having a value far beyond the revenue they generate.


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