FTC Cracks Down on "Bamboo" Marketing

February 2010
Sustainable Brands Weekly;2/11/2010, p6
The article reports that the U.S. Federal Trade Commission (FTC) is revising its guidelines for environmental marketing for companies dealing with green products.


Related Articles

  • End The 'Going Green' Guessing Game. Chipperfield, Linda // Cleaning & Maintenance Management;Aug2014, Vol. 51 Issue 8, p26 

    The article reviews U.S. Federal Trade Commission's "Green Guides."

  • How to protect yourself from Internet crime.  // Business Journal Serving Fresno & the Central San Joaquin Valley;8/15/2003, Issue 323126, p10 

    Presents guidelines given by the U.S. Federal Trade Commission for protection against Internet crimes. Things to do when there is an e-mail warning closing down of an account; Importance of avoiding e-mailing personal and financial information; Email where suspicious activity on the Internet...

  • Upward Pricing Pressure Analysis Under the 2010 Horizontal Merger Guidelines. LANGENFELD, JAMES; WROBEL, GREGORY G. // Antitrust Magazine;Fall2010, Vol. 25 Issue 1, p21 

    The article presents information related to the upward pricing pressure (UPP) method adopted by the 2010 Horizontal Merger Guidelines (HMGs), that were issued by the U.S. Department of Justice and the Federal Trade Commission in August 2010. It is stated that though elements of diversion...

  • FTC Guidelines: Being Green Gets Even Less Easy. Jaeger, Jaclyn // Compliance Week;Dec2010, Vol. 7 Issue 83, p48 

    The article reports on the new guidelines released by the U.S. Federal Trade Commission (FTC) in October 2010. The Guides for the Use of Environmental Marketing Claims covers how much companies can tout their products and practices as environmentally friendly. Updated in 1998, the guidelines...

  • ONLINE FALSE ADVERTISING RISKS. Slavick, Scott J. // GPSolo;Mar2011, Vol. 28 Issue 2, p10 

    The article focuses on the guidelines regarding product endorsements issued by the U.S. Federal Trade Commission (FTC). As stated, the guidelines state that employees endorsing their employer's products or services have to disclose their relationship to an employer to their audience. The...

  • FTC to review tire, labeling guides.  // Tire Business;9/15/2003, Vol. 21 Issue 12, p4 

    The U.S. Federal Trade Commission (FTC) is asking for public comments until October 24 on whether, and how, to revise its Tire Advertising and Labeling Guides. The FTC voted 4-0-1, with one member absent, on August 22 to initiate a routine review of the guides. According to an agency press...

  • FTC Dons Sheriff's Badge in Wild West of Social Media. Serebrov, Mari // BioWorld Today;3/14/2013, Vol. 24 Issue 49, p1 

    The article reports on the modification done to the U.S. Federal Trade Commission's (FTC) 13-year-old .com Disclosures guidance to maintain peace and help drugmakers and other industries go through the digital districts unharmed. The guidelines focus on disclosures and technological advancements...

  • Addressing Standards Creation: Divergence or Convergence Across the Atlantic? VINJE, THOMAS; ROOIJEN, ASHWIN VAN; CORNELL, TIMOTHY // Antitrust Magazine;Summer2011, Vol. 25 Issue 3, p58 

    The article focuses on the new guidelines released by the European Commission (EC) that address antitrust issues related to standard setting and provide a safe harbor for certain standard-setting processes. It states that the U.S. antitrust agencies have historically offered limited guidance on...

  • Alticor Balks At FTC Rule Changes. Slowik, Elizabeth // Grand Rapids Business Journal;12/4/2006, Vol. 24 Issue 49, p3 

    The article discusses the proposed guidelines by the U.S. Federal Trade Commission for work-at-home and multi-level marketing companies. The proposal will require new recruits to submit a one page disclosure about information for the business opportunities and policies related to operations that...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics