TITLE

Facebook on fire

AUTHOR(S)
ANKENY, JASON
PUB. DATE
August 2011
SOURCE
Entrepreneur;Aug2011, Vol. 39 Issue 8, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Original Joe's, a restaurant chain that serves a variety of international foods, and it's digital marketing strategy provided by social networking company Wildfire Interactive. The strategy includes using the company website along with social networking websites Facebook and Twitter to correspond with consumers by offering coupons, contests, and promotions.
ACCESSION #
63309929

 

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