TITLE

Social Media Revolution Fuels Rainmaking At 21st Century Firms

PUB. DATE
April 2011
SOURCE
Public Accounting Report;4/15/2011, Vol. 35 Issue 7, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance for accounting firms to consider the benefits brought by social media U.S. It discusses the different applications of social media such as Twitter Inc., Facebook Inc., and LinkedIn Corp., which have been proven to provide several advantages to businesses' exposure to customers, and improve their marketing as well as communication strategies. It also reveals that social media provides business with 40 times rate of return (ROI) on their investments.
ACCESSION #
63231283

 

Related Articles

  • Add Social Media to Your Meeting.  // Corporate Meetings & Incentives;Apr2011, Vol. 30 Issue 4, p33 

    The article offers tips regarding the utilization of social media including Facebook of Facebook Inc., LinkedIn of LinkedIn Corp., and Twitter of Twitter Inc. when conducting meeting. The tips include understand as to whether the meeting attendees are ready to use social media around the event,...

  • Be My Friend, Join My Network. Spada, Alfred T. // Modern Casting;Apr2009, Vol. 99 Issue 4, p7 

    The author talks about the success of social networking web sites. He cites the increasing use of sites such as Facebook, LinkedIn, and Twitter. He points out that he rarely used them because he is not a social person and he values reality that does not work in the Internet. However, he...

  • Marketing the New-fashioned Way: Connect with your target market through social networking sites. Luke, Kristen // Journal of Financial Planning;Nov/Dec2009 Practice Management Sol, p18 

    The article focuses on several social networking sites as an effective marketing tool for businesses in reaching with their target markets. It notes the report published in May 2009 by the Financial Planning Association (FPA), Online Marketing Methods: Planners Best Practices, which found 60...

  • How Safe Is Social Media? Weatherford, Mark // Public CIO;Oct2009, Vol. 7 Issue 5, p48 

    The author reflects on the safety of online social networking web sites. He says that Web 2.0 technologies like Facebook, Twitter and Linkedln have bring about a cultural shift in the society, where social media has become mainstream and anyone is using it to gain public value. He adds that...

  • eNetworking means business. KELLER, JOHN // Military & Aerospace Electronics;Dec2009, Vol. 20 Issue 12, p4 

    The author reflects on the plan of companies in the U.S. to ban the eNetworking sites like Facebook, Twitter and Linkedin. He argues that the term "social networking" be replaced with "B-netting" which means business networking. An overview of the eNetworking phenomenon is offered. The author...

  • When and how to connect with editors on social-media sites. McCarthy, Cathleen // Writer (Kalmbach Publishing Co.);Dec2009, Vol. 122 Issue 12, p8 

    This article discusses how writers should connect with editors who use social networking sites such as Facebook, Twitter and LinkedIn. Editors may use networking sites differently and several are mentioned along with the way they use the sites. LinkedIn is a more professional networking...

  • Is your training business matchmaking online? Allan, Leslie // Training & Development in Australia;Aug2009, p016 

    The article discusses the result of a survey done by Michael Stelzner regarding the use of social media for marketing and the impact of Web 2.0 on the training industry. For the survey, Stelzner sent invitations on networking and blog sites. 80 percent of respondents believed social networking...

  • Network for Success. Kidwell, Tim; Miller, Hal // Greater Games Industry Catalog;Winter2011, Issue 15, p19 

    The article offers information on the significance of social networking in achieving success in business in the U.S. It states that Internet social networking like LinkedIn Corp., Facebook Inc., Myspace Inc., and Twitter Inc. are helping businesses raise their profile and get noticed. Moreover,...

  • Around the world. Browne, Glenda // Indexer;Dec2009, Vol. 27 Issue 4, p176 

    The article reviews social networking websites that can be used professionally by indexers to provide information, including Twitter located at Twitter.com, LinkedIn located at Linkedin.com and Facebook located at Facebook.com.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics