TITLE

Matchmaking Employers with Employees: the Era of Personality Targeting: Employer branding now means finding and attracting people who fit your culture

AUTHOR(S)
Dahlström, Cecilia
PUB. DATE
March 2011
SOURCE
Journal of Corporate Recruiting Leadership;Mar2011, Vol. 6 Issue 2, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the personality targeting, a practice which facilitates the matching process between employer and employee being developed by employer branding. It says that the personality targeting can overcome generational and cultural differences and ensure solidarity in the workforce. Moreover, the six reasons why companies should do personality targeting which include the focus of the young people on the corporate values and image are also presented.
ACCESSION #
62828557

 

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