Matchmaking Employers with Employees: the Era of Personality Targeting: Employer branding now means finding and attracting people who fit your culture

Dahlström, Cecilia
March 2011
Journal of Corporate Recruiting Leadership;Mar2011, Vol. 6 Issue 2, p10
The article discusses the personality targeting, a practice which facilitates the matching process between employer and employee being developed by employer branding. It says that the personality targeting can overcome generational and cultural differences and ensure solidarity in the workforce. Moreover, the six reasons why companies should do personality targeting which include the focus of the young people on the corporate values and image are also presented.


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