TITLE

MMR crisis forces DoH ad response

AUTHOR(S)
Kleinman, Mark
PUB. DATE
February 2002
SOURCE
Marketing (00253650);2/7/2002, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the move of the Department of Health to launch an advertising campaign that promotes the measles vaccine in Great Britain. Occurrence of measles epidemic in the country; Plans for an effective measles campaign; Campaign duration.
ACCESSION #
6182476

 

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