Snieškienė, Gabriele; Pridotkienė, Jūratė
August 2011
Economics & Management;2011, Vol. 16, p359
Academic Journal
The article summarizes the fundamental pricing objectives that have been collected from the pricing literature. The most significant external environmental factors and internal organizational characteristics have been determined and their impact on the export pricing objectives has been discussed. The generalized results of the research of Lithuanian exporters pricing strategies' pointed out that priority is afforded to non-financial (or competitive) objectives of export pricing. It was found that the main environmental factors influencing export pricing objectives are the intensity of competition, occupied market share, company's experience in exports, and exchange fluctuations.


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